Member Spotlight

Name (pronouns): Kemi Amin (she/her/hers)

Department/Division: I have been with the Library for the last 4.8 years and starting September 3, I will be transitioning to the Institute for Global Health Sciences and the Department of Epidemiology and Biostatistics.

Years at UCSF: 4.8

Role in technology: Using technology (email marketing, web, social media, and digital signage) to communicate Library services, resources, and values to the UCSF community and beyond.

Kemi Amin

What technology project(s) have you worked on that you are most proud of?

I launched the digital signage program within the Parnassus Library and one of our Mission Bay spaces. This program has been great because it has allowed me to promote our events, services, and resources widely while saving time and paper!

How has technology helped you achieve a goal within your role or department?

We have been using Mailchimp for our email marketing program and it has allowed me to gain significant insight on our UCSF users. The insight is constantly evolving and has empowered me to make marketing decisions about how to effectively communicate with our audiences. Our email marketing program has also helped to grow the Library’s reach far beyond my initial goals in the last three years.

What’s your favorite aspect of your role at UCSF and why?

Collaborating with Library staff and the UCSF community in implementing marketing initiatives. Empowering Library staff to take marketing into their own hands. I work best in collaboration and my role at the Library has given me many opportunities to meet and collaborate with many different people at UCSF. I look forward to continuing to work at the convergence of people, technology, creativity, and experience.

What’s one ‘fun fact’ about you that not many people know?

I am a Chinese jump rope champion but retired after winning at the ripe age of 10.

What do you like to do when you’re not at work?

I’m into cooking, sleeping (seriously!), travel, home décor, hiking, yoga, books, podcasts dancing, and random craft/creative projects.

If you could learn anything what would that be?

Does learn how to fly count? BUT if we’re basing this on the laws of physics that we have as now I would say learn French.